Common Product Management Fuck-Ups That Strike Even the Experienced

Common Product Management Fuck-Ups That Strike Even the Experienced

  1. Acting like a Requirements Monkey.
  2. Punting on strategy.
  3. Not focusing on a particular target market.
  4. Not meeting with enough customers often enough.
  5. Not meeting with prospects and non-customers often enough.
  6. Not truly understanding the real problems faced by your target market.
  7. Hearing only what you want to hear.
  8. Being afraid to draw pictures.
  9. Writing a Magnum Opus of a requirements doc or strategy doc, primarily to cover your ass.
  10. Forgetting to incorporate features into your product that help you measure success or failure, and thereby improve over time.
  11. Going along with a development process that can't adjust when faced with negative market feedback
  12. Becoming Development's Co-Dependent, and having them come to you about the placement of every freakin' pixel.
  13. Allowing a piece of shit to ship.
  14. Making the product hard to buy or up-edition.
  15. Thinking that landing reference customers for a new product/release is someone else's job.
  16. Letting the release treadmill create a "boat anchor" editioning and pricing situation.
  17. Assuming that everyone that stands in your way is an asshole or a political player.
  18. Neglecting to spend the time building rapport and credibility with engineers.

Market Interviews Gone Bad #5: Stymied!

And now a market interview where the product manager hasn’t done anything wrong (yet).
Esteemed Crankerati, what’s your advice about what a PM can do to salvage this interview?
Product Management: Market Interviews

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market-interviews4-creepy

Market Interviews Gone Bad #4: Too Creepy

This is a two-panel comic, so make sure you scroll down.
market-interviews4-creepy

Maybe you should leave these personal questions until the end, along with an explanation as to why you are asking. Better yet, try to find out via natural, non-creepy conversation that comes up in the course of the interview by being a nice, friendly person. Finally, better to not find out than to be creepy or pushy. Remember, you might want to contact this person again for more insight.

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Market Interviews Gone Bad #3: Dumb Ass Questions

Ooh boy, the answer to the question is going to tell you something you didn't know. Ooh boy, the answer to this question sure is going to tell us something we didn’t know before. Way to go!

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