Comments on: Marketing Geniuses & Marketing Fads http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/ Product management, product marketing, and the ugly side of software product development. Sat, 11 Feb 2012 05:06:36 +0000 hourly 1 http://wordpress.org/?v= By: GottaBeMe http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-735 GottaBeMe Thu, 10 Jul 2008 21:29:28 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-735 <p>Our company spent years almost designing what would have been a version of MySpace for a specific group of trade professionals. It died on the vine when someone finally realized that these trade professionals did not want to spend time doing online social networking with each other. They want to hook customers who will give them business. So then they decided to redesign the old site so it was "web 2.0".</p> Our company spent years almost designing what would have been a version of MySpace for a specific group of trade professionals. It died on the vine when someone finally realized that these trade professionals did not want to spend time doing online social networking with each other. They want to hook customers who will give them business. So then they decided to redesign the old site so it was “web 2.0″.

]]> By: J http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-736 J Thu, 29 Nov 2007 23:18:13 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-736 <p>Same thing happened at my company. Same. Exact. Thing.</p> Same thing happened at my company. Same. Exact. Thing.

]]> By: J http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-737 J Thu, 29 Nov 2007 23:18:04 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-737 <p>Same thing happened at my company. Same. Exact. Thing.</p> Same thing happened at my company. Same. Exact. Thing.

]]> By: The Cranky Product Manager http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-738 The Cranky Product Manager Sat, 17 Nov 2007 06:13:25 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-738 <p>Thanks for the link, ValleyGirl. The CPM finds it humorous that Serena would actually issue a press release about instituting a practice that will waste 10s of thousands of man hours per year. Potential investors will love it! And not to mention that once you really start encouraging the mixing of professional and personal with that many people (600 employees?), well guaranteed within a year you'll have several harrassment lawsuits on your hands.</p> <p>Using Facebook as your company's intranet sounds like a good way to encourage a clique-ish high school atmosphere at your company. Which means it'll be super productive and high achieving right? </p> Thanks for the link, ValleyGirl. The CPM finds it humorous that Serena would actually issue a press release about instituting a practice that will waste 10s of thousands of man hours per year. Potential investors will love it! And not to mention that once you really start encouraging the mixing of professional and personal with that many people (600 employees?), well guaranteed within a year you’ll have several harrassment lawsuits on your hands.

Using Facebook as your company’s intranet sounds like a good way to encourage a clique-ish high school atmosphere at your company. Which means it’ll be super productive and high achieving right?

]]> By: jugimaster http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-739 jugimaster Wed, 14 Nov 2007 07:24:36 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-739 <p>Good one :)</p> Good one :)

]]> By: ValleyGirl http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-740 ValleyGirl Tue, 13 Nov 2007 22:24:07 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-740 <p>This reminds me of a press release a few weeks ago by Serena about using FaceBook as their company intranet standard -- asking employees to dedicate one hour every Friday to updating their profiles. He said he wants to see employees combining professional and personal lives online to work better together. Like, I'm going to post a picture of my drunk grandmother next to my enterprise solution whitepaper?</p> <p><a href="http://www.serena.com/company/news/pr/sPR_11022007.html" rel="nofollow">http://www.serena.com/company/news/pr/sPR_11022007.html</a></p> This reminds me of a press release a few weeks ago by Serena about using FaceBook as their company intranet standard — asking employees to dedicate one hour every Friday to updating their profiles. He said he wants to see employees combining professional and personal lives online to work better together. Like, I’m going to post a picture of my drunk grandmother next to my enterprise solution whitepaper?

http://www.serena.com/company/news/pr/sPR_11022007.html

]]> By: carolinebender http://crankypm.com/2007/11/marketing-geniuses-marketing-fads/comment-page-1/#comment-741 carolinebender Tue, 13 Nov 2007 19:25:49 +0000 http://crankypm.com/crankypm/2007/11/marketing-geniuses-marketing-fads/#comment-741 <p>Unless D'soft makes sex toys or animal costumes, I can't imagine what market it could find in Second Life. Thanks for saying "web 2.0," though. I hadn't heard it for several hours today. ~~CB</p> Unless D’soft makes sex toys or animal costumes, I can’t imagine what market it could find in Second Life. Thanks for saying “web 2.0,” though. I hadn’t heard it for several hours today. ~~CB

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