Comments on: On Customer Advisory Groups http://crankypm.com/2008/09/on-client-advisory-groups/ Product management, product marketing, and the ugly side of software product development. Tue, 15 May 2012 21:21:38 +0000 hourly 1 http://wordpress.org/?v= By: Liz Burnett http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-6371 Liz Burnett Wed, 07 Dec 2011 22:43:55 +0000 http://crankypm.com/?p=478#comment-6371 Great post regarding CAC's - I agree with most everything but do have one comment as it relates to who should organize the CAG? The customers that are attending this meeting most likely are the top 20% who are responsible for 80% of your revenue. With this high level of customer, rather than have an Admin handle this or even the event marketing team, you may want to work with a professional meeting manager who has expertise in this area. For a minimal cost, you can create a Fantastic Customer Experience and take your CAC to the next level. Every customer will feel they have been treated so well they will want to return. Also this frees up your team to focus on thier core responsibilities and the content of the program. Great post regarding CAC’s – I agree with most everything but do have one comment as it relates to who should organize the CAG? The customers that are attending this meeting most likely are the top 20% who are responsible for 80% of your revenue. With this high level of customer, rather than have an Admin handle this or even the event marketing team, you may want to work with a professional meeting manager who has expertise in this area. For a minimal cost, you can create a Fantastic Customer Experience and take your CAC to the next level. Every customer will feel they have been treated so well they will want to return. Also this frees up your team to focus on thier core responsibilities and the content of the program.

]]> By: Gary Mason http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-3367 Gary Mason Fri, 03 Apr 2009 23:41:36 +0000 http://crankypm.com/?p=478#comment-3367 Couldn’t agree more - in this economy a Customer Advisory Board is by far the low hanging fruit for any marketing and sales team to identify new revenue and secure existing customer loyalty! I’m linking to this article in our next newsletter and blog - feel free to reference us too! Cheers, CustomerAdvisoryBoard.org Couldn’t agree more – in this economy a Customer Advisory Board is by far the low hanging fruit for any marketing and sales team to identify new revenue and secure existing customer loyalty!

I’m linking to this article in our next newsletter and blog – feel free to reference us too!

Cheers, CustomerAdvisoryBoard.org

]]> By: Luke Hohmann http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-982 Luke Hohmann Tue, 07 Oct 2008 05:18:49 +0000 http://crankypm.com/?p=478#comment-982 CPM - thanks for the shout out. I appreciate being recognized. I have to clarify your potentially misleading statement about our IP. Innovation Games(R) is a registered trademark of Enthiosys. If you reference the games you need circle-R. Hey, I worked hard at the games and the names, and I want some credit. The actual games themselves are not trademarked because I understand the challenges of getting customers to play games -- especially if you tell that they're going to be playing a game. So, my advice is (generally) avoid mentioning anything about "games". Instead, call them interactive sessions or interactive activities. We're a few years from games being really well accepted in the workplace, but until them, keep playing, eh? PS. Perhaps the CPM might be less, well, cranky, if she played more games with her customers :-). CPM – thanks for the shout out. I appreciate being recognized. I have to clarify your potentially misleading statement about our IP. Innovation Games(R) is a registered trademark of Enthiosys. If you reference the games you need circle-R. Hey, I worked hard at the games and the names, and I want some credit. The actual games themselves are not trademarked because I understand the challenges of getting customers to play games — especially if you tell that they’re going to be playing a game. So, my advice is (generally) avoid mentioning anything about “games”. Instead, call them interactive sessions or interactive activities. We’re a few years from games being really well accepted in the workplace, but until them, keep playing, eh?

PS. Perhaps the CPM might be less, well, cranky, if she played more games with her customers :-).

]]> By: Following Up: Customer Advisory Groups | The Cranky Product Manager http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-964 Following Up: Customer Advisory Groups | The Cranky Product Manager Thu, 02 Oct 2008 13:00:21 +0000 http://crankypm.com/?p=478#comment-964 [...] up on yesterday’s post on Customer Advisory Groups/Boards/Councils, you should realize that the Cranky Product Manager is hardly the definitive authority on the [...] [...] up on yesterday’s post on Customer Advisory Groups/Boards/Councils, you should realize that the Cranky Product Manager is hardly the definitive authority on the [...]

]]> By: links for 2008-10-01 (Jarrett House North) http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-961 links for 2008-10-01 (Jarrett House North) Thu, 02 Oct 2008 02:01:02 +0000 http://crankypm.com/?p=478#comment-961 [...] On Customer Advisory Groups | The Cranky Product Manager Cogent advice on creating a working customer advisory group. (tags: productmanagement) [...] [...] On Customer Advisory Groups | The Cranky Product Manager Cogent advice on creating a working customer advisory group. (tags: productmanagement) [...]

]]> By: April Dunford http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-4510 April Dunford Wed, 01 Oct 2008 21:18:55 +0000 http://crankypm.com/?p=478#comment-4510 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Cranky PM has a great post on running a Customer Advisory Council http://tinyurl.com/52fzop</span></span> Cranky PM has a great post on running a Customer Advisory Council http://tinyurl.com/52fzop

]]> By: The Cranky Product Manager http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-956 The Cranky Product Manager Wed, 01 Oct 2008 18:32:34 +0000 http://crankypm.com/?p=478#comment-956 cleverpeeps, the Cranky Product Manager is highly amused by your hatin' comment. Clearly a link-baiting attempt! But the hilarious thing is, you misspelled your URL so you won't even get the links! The Cranky Product Manager pities your error, so here's the corrected link to your oh-so-awesome blog http://cleverdev.blogspot.com Oh, and from your one and only blog post, you'll clearly be surprised to learn that lots of product managers (the CPM included) dislike Scrum too. Thanks for the link to www.scrumsucks.com. cleverpeeps, the Cranky Product Manager is highly amused by your hatin’ comment. Clearly a link-baiting attempt! But the hilarious thing is, you misspelled your URL so you won’t even get the links!

The Cranky Product Manager pities your error, so here’s the corrected link to your oh-so-awesome blog http://cleverdev.blogspot.com

Oh, and from your one and only blog post, you’ll clearly be surprised to learn that lots of product managers (the CPM included) dislike Scrum too. Thanks for the link to http://www.scrumsucks.com.

]]> By: April http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-955 April Wed, 01 Oct 2008 15:11:55 +0000 http://crankypm.com/?p=478#comment-955 I loved this post. Running an advisory council isn't at easy as it looks at first. Getting people to show is really hard, especially for the first meeting. If the folks are really senior (the ones I run are CIO level) it gets a lot easier after the first one because they show up as much to talk to each other as they do to talk to you. I've found that if you can lock in a couple of folks early then you can use them as a draw to get other folks to attend (hey, the CIO of XYZ corp who is really amazing is going to be there, what the heck is wrong with you?). Thanks for the link too! April I loved this post. Running an advisory council isn’t at easy as it looks at first.
Getting people to show is really hard, especially for the first meeting. If the folks are really senior (the ones I run are CIO level) it gets a lot easier after the first one because they show up as much to talk to each other as they do to talk to you. I’ve found that if you can lock in a couple of folks early then you can use them as a draw to get other folks to attend (hey, the CIO of XYZ corp who is really amazing is going to be there, what the heck is wrong with you?).
Thanks for the link too!
April

]]> By: cleverpeeps http://crankypm.com/2008/09/on-client-advisory-groups/comment-page-1/#comment-953 cleverpeeps Wed, 01 Oct 2008 01:14:39 +0000 http://crankypm.com/?p=478#comment-953 Blah, blah, blah. Do you read what you write, or do you write it and let someone else tell you how great you are. Shocker - talking to customers helps you to understand what they want. You do realize your not really a product manager and that you’re a sales person. Oh, and your web site is slow. Blah, blah, blah. Do you read what you write, or do you write it and let someone else tell you how great you are. Shocker – talking to customers helps you to understand what they want. You do realize your not really a product manager and that you’re a sales person.

Oh, and your web site is slow.

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