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How Vaporware Happens

by The Cranky Product Manager on February 12, 2009

in The PM Profession

Dammit dammit dammit. The Cranky Product Manager is having a really, really bad month.   

Anyone would be PISSED give her sad situation. Exactly how MANY times must DysfunctoSoft make the same mistake over and over again?  What about that “the definition of insanity is doing the same thing over and over while expecting a different outcome each time” saying? Does no one heed it?  Does no one care about being sane?

Explanation: Late last year, the DysfunctoSoft Powers-that-Be all got together and decide on the date for the next major release: September. How typical. It’s always September. Because they like most companies permanently entrapped in a perpetual license sales model, we have to make Q4 a huge one.  Or else “The Street” will punish DysfunctoSoft.

And so the release cycle began. Roadmaps were updated, requirements researched, features negotiated, Scrum milestones negotiated, two sprints completed.

And then CEO got on the horn with all the Wall Street analysts.

Listening in, the Cranky Product Manager heard the CEO NOT ONLY commit publicly to this September date, BUT (gasp) HE ALSO promised a certain humongo (and still highly theoretical) new product that was not in the plan. A product that should take a minimum of 2 years to complete with optimal staffing. Even if it were possible.  Let’s just say it’s kind of like promising to produce Lightsabers for the masses.

Here is what the Cranky Product Manager wants to do to the CEO with said Lightsaber….

Lightsaber-3

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{ 8 comments }

1 Yuhri February 12, 2009 at 2:04 PM

True story:

I was sitting in on a call (at a different, smaller, dumber company than the one I’m at now) the CEO was doing with investors, when the CEO did exactly what yours just did. I was on mute, or everyone would have gotten an earful. In a pure rage, I popped open my IM, clicked on the COO’s ID, and vented a stream of “Are you people complete idiots?” at him.

Except it turned out that I had accidentally hit the CEO’s name instead. A couple of seconds later there the CEO broke off, you could hear murmuring in the background, and then the CEO said, “Uh oh.” The COO came dashing into my office to drag me away from the phone and ask, what do you mean we can’t–?!

You would’ve been impressed at the CEO’s soft-shoeing when it came ’round to delivery time. “When I said this,” he said, “I didn’t mean we would actually deliver this. I meant, we would have a plan in hand and would be ready to soft-test the market….”

2 Gander February 12, 2009 at 7:15 PM

Wow, I feel particularly blessed. Our CEO (he is far removed from my level) is painfully cautious when he communicates to the ’street. He is open, and honest, and really, really careful about over committing. In fact his motto is to under commit, and over deliver.

Our last CEO (Retired in Summer 2007) was the exact opposite. He would often wing our corporate direction in the investor calls (nb; I am sure he planned it, but us in the trenches were often NOT informed of our new strategic direction until these investor shindigs), and we would find out after the fact of our new market and product priorities. Real “not fun” situations.

Hope your months get better soon CPM.

Gander

3 Chip Overclock February 13, 2009 at 11:01 AM

The British East India Company lasted more than 270 years. But eventually it went under. All corporeal entities — people or corporations — eventually die. As hard as it is to believe, some day (maybe not in my lifetime, for I am old, but perhaps in yours) companies like GE, Proctor and Gamble, IBM, and even Microsoft, all firms we take for granted now, will go out of business.

Henry Kissinger once remarked “Every civilization that has ever existed has ultimately collapsed.” So if you broaden the timescale, this applies to nations, cultures, religions, and civilizations.

What’s the point? Entropy conquers all, given time. Maybe DysfunctoSoft’s time is now. From a purely free market perspective, maybe it’s time for those resources to be reallocated to better and more nobler purposes.

4 gander February 13, 2009 at 11:57 AM

Chip,
Good comment, and very true. I guess the exception is to be declared by the government as “too big to fail” (AKA AIG) and get $125B in bailout funds.

However, I can sympathize with CPM on this, it is painful to be in the trenches and watch senior executives scuttle the operation long before its natural cycle runs out…

Gander

5 Chip Overclock February 14, 2009 at 5:17 AM

“Too big to fail” Yeah, I’m with ya on that one. Ouch.

My libertarian free-market friends are going nuts over recent developments of which we are all too too painfully aware. But my casual reading of game theory suggests to me that free markets really don’t exist, because the full costs of decisions are not borne by the decision makers but instead hidden elsewhere.

There are a lot of terms for this depending on what domain you are in: moral hazard (law), perverse incentives (insurance), incentive distortion (human resources), measurement dysfunction (management), maybe even the Heisenberg Uncertainty Principle (physics), but it’s all pretty much the same idea.

If the current crisis has taught me anything it’s that executives have done very little if anything to actually earn that big money. Mostly they’ve just been surfing the bow wave of a good economy in which even stupid decisions can appear successful, or at least benign, for a while. Warren Buffet was much more broadly applicable then he probably intended when he said “Only when the tide goes out do you find out who is swimming naked.”

Or maybe I’m just a cranky old man.

6 Chip Overclock February 14, 2009 at 11:03 AM

Just this morning NPR had an interesting story on executive compensation

http://www.npr.org/templates/story/story.php?storyId=100714491

which given the current climate will be just one of many on this topic in the media. The thrust of the story is that executives’ short term compensation doesn’t always lead to good long term results, and that modern executives have tended to concentrate on value extraction instead of value creation. (Notable exceptions: people like Bill Gates, who, no matter what you may feel about Microsoft, have created a huge industry with tens of thousands of jobs.)

7 Alph February 15, 2009 at 9:48 PM

ha…I call those days Tuesday.

8 John Peltier February 27, 2009 at 8:44 PM

The tighter profit numbers get this year, the more of this is going to happen..C-level officials feel the need to overpromise to keep stock prices up.

I’ve complained about being slaves to the calendar for years..ship it regardless of whether it’s good and/or done.. it may be crap, but we delivered! That’s results-oriented in the modern age..

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