The Cranky Product Manager is a little busy this week, seeing as she is now also doing the work of 4 people who were laid off.
So, she's going to be a laze and reprint an old article from exactly 2 years ago: Scrum This! (see original post with the comments here).
Request: Don't be an a-hole. Last time the Cranky PM published this article, she got scary, threatening, sexist, and pornographic emails and comments from the Agilista Henchmen - they were all freaked out she dared to say anything bad about their pet methodology.
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Hey You! Mr. Release Manager!
The Cranky Product Manager appreciates that you're trying to do this Agile Scrum thing by the book. And that it is hard for you. Because before this Agile tsunami came crashing down you mainly just tracked the progression of different release documents (Is the PRD done? Check. Is the Functional Spec done? Check. Is the Design Doc done? Check.)
Ok, that's not fair of the Cranky Product Manager. You did more than that. You also ran hurried release meetings once a week that tried to bury issues instead of surface them (OK everyone, here's the status of all the documents. Anyone have any issues? None? OK, let's adjourn.) You also organized two or three Fantasy Cricket leagues plus your wedding during working hours, and boy it all took a lot of time.
But now, in the Scrum era, things are different. It' s not easy. You once had a private office, but you now spend the bulk of your day tethered to a communal table in a stifling hot "War Room," inhaling the body odor of The Veteran, trying to tune-out the grandstanding arguments between two nimrod Hotshots ("My idea is the most elegant...", "No it's not. It's trivial. You'd have to refactor it immediately."), and listening to the documentation writer bitch and moan that she can't write the doc by Friday if the product keeps changing every hour. It's really hard to organize fantasy leagues or surf the web with so little privacy. Plus the porn shui of the War Room is completely off.
So it sucks to be you, Mr. Release Manager, and the CPM is sorry for you.
But just because you are stuck in that War Room doesn't mean the Cranky Product Manager should have to join you. You argue that in Scrum the product manager is the same as the Product Owner, and therefore the Cranky Product Manager needs to be constantly available to the team in order to make on-the-spot decisions within minutes of the asking. Ergo, you demand the Cranky Product Manager sit in that sticky-note-encrusted, windowless tomb with you all damn day.
Uh, no way. Not gonna happen.

Why not? Because the Cranky Product Manager needs to be the Voice of the Customer and the Voice of the Market. How is she to do that without actually VISITING some customers and prospects? And VISITING means that she actually needs to leave the office, hop on airplanes, and fly far, far away. She cannot answer questions from the dev team within 5 minutes if she's on a plane, or in a meeting, or on the phone with a customer. Not that the CPM wouldn't LOVE to hear debates about Iron Man or whether that Star Wars cartoon is "canon" or not -- all day, every day, for hours on end. Who wouldn't?
And your response, Mr. Release Manager? You argued that perhaps the Cranky Product Manager should not visit so many customers and should spend more time in the War Room.
Anyone else see the irony? The Voice of the Customer should have less interaction with customers? All so she can make on-the-spot customer-facing decisions more quickly?
TRUST that the Cranky Product Manager will have more to say about this Fatal Flaw of Scrum in an upcoming post... She feels a HUGE rant coming on.
Related Posts: So You Think "Agile" Methodologies Exempt You From Product Management



{ 26 comments… read them below or add one }
#prodmgmt – New Cranky Blog Post! : From the Archives: Scrum This! http://crankypm.com/2010/09/archives-scrum/
FROM THE ARCHIVES: SCRUM THIS! http://bit.ly/bJUhTX
From @crankypm archives: http://bit.ly/cDmNIE > I always figured PM to be above Dev methodologies, u just have to be the voice #prodmgmt #in
RT @capotribu: FROM THE ARCHIVES: SCRUM THIS! http://bit.ly/bJUhTX
RT @capotribu: FROM THE ARCHIVES: SCRUM THIS! http://bit.ly/bJUhTX
RT @crankypm: #prodmgmt – New Cranky Blog Post! : From the Archives: Scrum This! http://crankypm.com/2010/09/archives-scrum/
RT @crankypm: #prodmgmt – New Cranky Blog Post! : From the Archives: Scrum This! http://crankypm.com/2010/09/archives-scrum/
Cranky Product Manager has a good argument against Scrum … I agree: http://bit.ly/9dlfpW
RT @crankypm: From the Archives: Scrum This! ##prodmgmt http://bit.ly/bkajSW
RT @crankypm: From the Archives: Scrum This! ##prodmgmt http://bit.ly/bkajSW
It's not just startups that have to "get out of the building": Scrum This! – http://crankypm.com/2010/09/archives-scrum/
Some interesting points … if the product manager doesn’t have minions to act on his/her behalf, the productivity (velocity) of the Agile/SCRUM methodology does suffer. Looking forward to more on this thread from the prodmgmt perspective.
@crankypm #prodmgmt – New Cranky Blog Post! : From the Archives: Scrum This! http://crankypm.com/2010/09/archives-scrum/ <JB:I commented
From the Archives: Scrum This! http://bit.ly/cd0yj6
I’ve seen agile dev teams become completely crippled and unable to make a decision because the Product Manager acted as a Program Manager or Project Manager. For God’s sake, get on the plane, visit customers, and write user stories. Let the dev team be self organizing!
This is a very interesting point of view. Your blog is refreshing, but I wish one could find more content, though. I am looking forward to reading more from you. Keep up the good work. thanks.
Just in time for Labour Day – I love The Cranky Product Manager: RT @crankypm: From the Archives: Scrum This! #prodmgmt http://bit.ly/bkajSW
Ring any bells??? :) – Scrum This! http://is.gd/eW307
Nice Scrum/Product Management perspective by @crankypm.: http://bit.ly/a09uuV. Of course, I'm not a zealot so I would say that.
Hi Cranky PM,
while I can agree with some of your points in this post, what I find the most difficult to digest is your lofty and disdainful attitude towards your development team. Whether you share their interest on Star Wars and other assorted pop culture or not, these are the guys and girls that build your software. This is where the rubber hits the road, and all the client wooing and powerpoints in the world will be nothing other than vapourware if the team doesn’t build it. And you want them to build it to the best level of quality possible, right? Elevating yourself to a lofty position where you’re too busy or important to even enter their team room is not the best way to foster a healthy environment of trust and communication between you and your team.
Secondly, a scrum team needs a Product Owner if they are to succeed – especially in complex environments or with complex software. Either that’s you, or it’s not. If you have a separate person who is performing that role, then ok – you’re off the hook. But if you don’t, then it’s you. Those powerpoint slides aren’t going to break themselves down into user stories by themselves, hun. Ok, so now I’m being disdainful – but you can see my point.
#prodmgmt | Cranky PM : Scrum This! | http://is.gd/fbMJk
From the Archives: Scrum This! – http://crankypm.com/2010/09/archives-scrum/ #agile #scrum #pmot
Sensational, did you work for the same large Telco as me?
whoooooooa whoa whoa….whoa. hold..hold on. I’m WAY to high for this.
RT @crankypm: From the Archives: Scrum This! ##prodmgmt http://t.co/Mt4mrRez
From the Archives: Scrum This! – http://t.co/piz4GEnL