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Biz of Software 2010, Women In Software & Frat House “Culture”

by The Cranky Product Manager on October 13, 2010

in The PM Profession

The Cranky Product Manager had the pleasure of attending Business of Software 2010 last week.  Yes, she was there, but incognito.  It was a fascinating conference, chock full of interesting speakers and lots of learning.  Seth Godin was there.  He’s wicked awesome!

The attendees were mostly technical founders of small software companies.  Many were pre-venture financing, but many (most?) had no interest in venture financing and were bootstrapping. All were interested in learning how to build a thriving software business – whether the goal be building the next Microsoft, getting acquired, or just having a thriving business that funds a great lifestyle.

The Cranky Product Manager has a lot to write about this conference – it triggered a lot of new thinking for her.  Hopefully, there will be a few more blog posts.  (Let’s see if she gets around to it.)

But here’s an observation that struck her, powerfully, as soon as she arrived:

White Dudes Everywhere, As Far As The Eye Could See

About 85% of the ~300 attendees were white guys of all ages. Of the remaining 15%, about half were non-white guys, and half were women. 

Where were all the NON-WHITE guys? 

In Silicon Valley, the Cranky Product Manager is used to working with a LOT more Asian guys and Indian guys, in both technical and business roles. In fact, at many companies in this area, she’s often found herself to be the only white one in the room. 

Is this ridiculous skew an artifact of the conference being in Boston?  Or, well, ….what other explanations are there? The Cranky Product Manager is truly puzzled.  In this respect, she does not believe the demographics of this crowd reflect the racial makeup of most software startups.

Where were all the WOMEN? 

The Cranky Product Manager has truly NEVER been in such an overwhelmingly male crowd.  Seriously.  She even went to a Random Institute of Technology in the 90s, majored in Computer Science, took Physics, and was in Army ROTC.  Yet she has never experienced such a sausage-fest.  The line for the men’s room snaked down the hall, while the women’s room had copious empty stalls! 

The Cranky Product Manager was again puzzled, and tempted to dismiss this as an aberration – not reflective of the true demographics of our industry. 

But then she thought again and realized that in her experience at software companies, the percentage of women has been declining for years now. In fact, she suspects that the highest percentage of women in the software industry was probably around 2001 and has been on a downhill slide ever since.  Her suspicions are further confirmed by the National Science Foundation, who found that the proportion of women studying computer science has decreased from 37 percent in 1985 to 19 percent today.   A huge drop of nearly 50%!

Fascinating, however, was the absolute conviction of many conference attendees (especially the younger guys) that there were far more women in the software field today than 10 years ago. This just ain’t so, but perhaps each generation’s default assumption is that they are more socially equitable than the previous generation. (kids today, tsk tsk…)

All this got the Cranky Product Manager thinking: what happened to all the women?  Why is it getting worse?

The Typical “Why So Few Women” Theories

TechCrunch has been publishing a lot of articles that theorize on why so few software startups are founded by women.  Many apply these theories to software in general – startup or not. The typical reasons given for women’s poor representation include the following:

  1. Women prefer to focus on family & children instead of career, and software startups are too demanding to do both adequately
  2. There aren’t enough women majoring in computer science fields in college
  3. Parents, and society as a whole, discourage their daughters from studying computer science.
  4. And the often-thought-but-infrequently-verbalized-because-the-speaker-would-be-evicerated idea that women are just not as smart as men when it comes to computers.

A lot of these theories just don’t hold together from the Cranky Product Manager’s point of view, especially when you consider that there are now fewer women in software than ten years ago.  Something changed.

For #1 “Focus on families over career”  – Has the situation for women really changed so much in the past 10 years?  Are we really accepting a statement that far less women are interested in their careers today than 10 years ago?  Further, this statement would seem to affect any demanding field, not just tech.  Yet, the percentage of doctors and lawyers (extremely demanding professions) that are female has increased substantially in the same time.

For #4 “Women aren’t as good at tech” -  The Cranky Product Manager isn’t going to step in that one. It might be true for all she knows, but she still thinks it is obvious that the most brilliant women will bring more to the software field than average men.  Mean ability might differ, but the ability distribution within each gender are wide, and the gender curves overlap mightily.

For #2 “Not enough female CS majors” – Is this a cause or an effect?  Is it related to #3? If the opportunities for women in tech are not that great, then it stands to reason that the number of women majoring in it would decrease over time.

For #3 “Parental & societal discouragement” – Well, maybe this is the real culprit: that parents and society at large discourage our girls.  The Cranky Product Manager believes that there is something here. But as a parent herself, she doubts that is because parents assume that their girls are too dumb for software, or that software is too unfeminine.  Instead, her intuition (no stats to back this) is that parents might discourage girls from the software business because, well, it just isn’t that hospitable to women. 

Now, the Cranky Product Manager hadn’t really thought about this “inherent inhospitable-ish-ness-ity” before. It’s not something that the Cranky Product Manager necessarily feels as she works day-to-day in this industry.  Virtually all of the men she’s ever worked with are open-minded, are committed to equality in the workplace, and very much want to harness the intellect of top-performing women for their own gain. 

(Not that the Cranky Product Manager hasn’t experienced some outright sexism. She has. Maybe in a future post she’ll tell some stories.)

But maybe there is something else that makes this industry inhospitable to women — something more structural than personal in nature.

The Cranky Product Manager admits her thoughts are only partially formed on this point, and she hopes to consider it more fully and post on it later.  But here is one (maybe minor) idea about “systemic inhospitability” to women in the software industry: the prevalence of “frat house culture.”

Frat House “Culture” 

Too many software start-ups attempt to develop a so-called “corporate culture” based on frat house living.  Beer bashes, video games, foos-ball tables, pickup basketball teams, free soda, fantasy sport leagues, mandatory scavenger hunts and team-building nonsense (inevitably on the weekend), etc.   Oh yeah, did we mention the beer?  FREE BEER!   Now THAT’S a WICKED AWESOME COMPANY CULTURE!

The dude from Atlassian, Scott Farquhar, spent a lot of time at Biz of Software describing how awesome their culture was because of all these “perks” or whatever.  No thanks.  (This is not meant to bash Scott: he raised many other interesting points about starting successful software companies.)

From the Cranky Product Manager’s female (and older) vantage point, this all seems so stunted and sad.  Like a geeky 11-year-old boy’s idea of paradise.  She knows that many women don’t fit into such “cultures” (they were never meant to, after all) and never quite feel at home in them.  The Cranky Product Manager knows she never really did, although she played along.

Maybe if instead of aspiring to this type of immature fantasy, software companies could attract and retain more top-performing women with better support for families and for having a life outside of work? Just an idea.

How about more equitable parental leave policies – not just for pregnant women, but also for Dads and adoptive parents?  If you improve Dads’ ability to contribute at home, you will TOTALLY improve lives for the professional women who married them. Or maybe offer more help with finding and paying for quality childcare?  Especially options for childcare when the kid is sick, or if you want us (Moms and Dads alike) to travel out of town at the last minute.

Conclusion

Hah!  Fooled you.  There is no conclusion here. The Cranky Product Manager has no ground-breaking ideas or anything.  It occurs to her that the few ideas she proposed are very mom-centric, and don’t explain how to attract and retain the women without kids.  

Maybe you have some better ideas?  Please contribute them in the comments!  (Hopefully, they are ideas that are not out of reach for startup companies.)

And this post doesn’t explore whether it is even essential to attract and retain top-quality women anyway.   Maybe it isn’t. The software industry as a whole (plus that douchebag Michael Arrington) certainly acts like it isn’t much of a priority. The Cranky Product Manager intuitively thinks it is important, but aside from her own self-interest she doesn’t really have a lot of proof.

What do you think?

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{ 89 comments… read them below or add one }

1 Tim Johnson October 13, 2010 at 4:32 PM

There’s truth in every premise (as well as some untruth). But your point on culture bears further discussion. Frat-house culture is great for 20-somethings with no families or mortgages and is admittedly hostile to women and older guys, too. My weekends (and many evenings) are pre-committed to school concerts, Boy Scouts, Honey-dos, baseball games, church and the occasional date with the woman who wears my ring – if we aren’t too tired.

Perhaps what’s needed is a different corporate/working structure that allows you to work on your own terms and schedules.

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2 Adrian October 13, 2010 at 4:52 PM

I think the “frat-house culture” is more symptom than cause.

My bet is a variation of #3: With the shift from home computers to game consoles in the 90′s girls might have lost the (very minor) fascination they had for computers. Maybe the mix gets better again in the next 5-10 years with the recent developments around mobile and social media – though that’s probably just my sexist prejudice on what interests girls :-)

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3 The Cranky Product Manager October 13, 2010 at 8:42 PM

That is indeed an interesting idea – one that Cranky PM hadn’t really considered before.

But it also reminds her of another topic related to Biz of Software 2010. One of the speakers did a very cute/good lightning talk on “Software for Underserved Markets”, i.e. women. It was cute and entertaining, but suffered from trivializing the software needs of women – who are a very diverse group that comprie over half of the world’s population – as primarily centered around knitting, bingo, and Farmville.

That’s a rant for another time.

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4 Patrick McKenzie October 14, 2010 at 7:13 AM

That was not the takeaway I was going for. You may recall that there was a slide in there about my next project, which is a revenue generating product for an overwhelmingly female segment of small business owners. Also, the bingo thing is not about bingo, it is about getting poor girls to “shake with excitement” about *math class*.

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5 Dharmesh Shah October 13, 2010 at 5:00 PM

Interesting observation about the “mostly white guys” thing. Hadn’t noticed that.

Was happy to improve the numbers slightly by being a non-white speaker. Woo hoo!

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6 The Cranky Product Manager October 13, 2010 at 8:47 PM

Dharmesh, so flattered that you dropped by. The Cranky Product Manager ADORED your talk. You brought so many new ideas to the table.

But on the “inherent inhospitable” issue, the Cranky Product Manager was hoping you could elaborate on HubSpot’s “No Vacation Policy” policy and how it relates to MATERNITY leave.

The Cranky PM asks because maternity leave benefits typically suck in the software industry (only 6 weeks of leave, typically), and thus most of us are forced to save up and then use as much vacation time as possible. She strongly suspects that a “no vacation policy” policy would make it extremely difficult for women (and definitely for men and adoptive moms) to take parental leave.

The Cranky Product Manager would really appreciate your elaborating on how HubSpot handles this.

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7 Bill Seitz October 15, 2010 at 7:35 AM

Didn’t you say most of the attendees were *small* software companies? (How small are we talking, here?) What kind of leave policy would such places have, anyway?

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8 Peter October 15, 2010 at 9:12 AM

It should be easy to find out if poor maternity/vacation leave policies discourage women from the software industry. Just compare USA, to a country with publicly mandated vacation/maternity such as any of the Scandinavian countries (Sweden?). If your thesis is true, they will have much larger numbers ( % ) of women in their software industry.

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9 Steve Johnson October 13, 2010 at 7:00 PM

You might enjoy reading “Why Gender Matters” by Leonard Sax. His conclusion is that our school systems steer women away from the “hard” sciences, largely because these courses are most often taught by men. Boys and girls are different, and need to be taught differently, yet our high schools have a “one size for all” factory approach. And as I read his text, it’s gotten worse in the last few years, not better.

The book is fascinating and might explain why science fields seem to be dominated by men.

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10 Kirsten October 18, 2010 at 3:22 PM

Steve, I haven’t read this, but I will. I have a 15 yr old soph girl who is very bright, though not a national merit candidate. She has chosen voluntarily (and never talked to me, her PM mom) to take Pre-AP anything math and science…. and I have found for her freshman and soph start to the school year, I have spent many hours helping her learn how to study these subjects (I was once pretty good I think, and there is always google and wiki, right?) There is something to men teaching to women, regardless of age. She performs very, very well once she grasps the “how” to study part.

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11 dave wilson October 13, 2010 at 9:38 PM

I believe this is a major problem and getting worse. Over 50% of grads are women – but the numbers coming into our industry is falling! We are obsessed with glass ceilings, but really who cares about how many Meg Whitman’s there are. It is the mainstream backbone that is broken. The more the big companies are obsessed with IP issues and the way we all sign these outrageous contracts, the more they seem to own us body and soul. Add to that the inherent pace of technology and you get something so overwhelming that there is no room for life. You cannot do a 120% performance for a 3 day week. Every industry has a transition process for women – except ours – teaching, healthcare, etc. We have no place for families/ women – and women are really effective in our game. We CAN and will change this is (and BTW, the same applies to workers over 50 – you are toast)

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12 Tom Leung October 13, 2010 at 9:51 PM

One theory: some people may sub-consciously be more inclined to hire people with whom they identify with more easily. I.e. ,some men may identify more easily with other men than they identify with women.

E.g., Hiring Manager Bob from XYZ fraternity and such-and-such New England research university is more likely to hire his younger clone competent Candidate Chip instead of slightly superior but female Candidate Jane (or slightly superior but non-white male Candidate Joe for that matter).

I suspect the % of women and non-white folk in product management has actually gone up over time, it just takes a few trailblazers and subsequent “generations” for the ripple effect to make noticeable changes in the industry. Exacerbating this problem for women could be that one of the prime hiring ages for people who hire IC PM’s is 30-40 which is also an age where some seasoned woman group PM’s may elect to take some time off and thus not be able to give Candidate Jane an equal opportunity since Bob (or even Chip) is the hiring manager once again.

Tom

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13 The Cranky Product Manager October 14, 2010 at 12:54 AM

Tom, the Cranky Product Manager respectfully disagrees. As explained in her post, she believes that the number of women in tech – including product management, for which a technical degree is often required – has been declining year over year for close to a decade.

At this rate, the ripple effect you speak of will be noticeable when there are basically no women left.

She does think you might be on to something though, about the age group. Perhaps the field has been attracting far fewer women over the years. There is probably a much smaller pool of 30-year-old female PMs now than in 2001. And then the pool gets even smaller as women take some time off (be it a few weeks or a few years) to have kids in their 30s.

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14 Rajeev Koz* October 13, 2010 at 11:23 PM

RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software and Women In Software http://crankypm.com/2010/10/biz-software-women-s

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15 Lorena Diaz October 13, 2010 at 11:24 PM

RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software and Women In Software http://crankypm.com/2010/10/biz-software-women-s

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16 dave wilson October 13, 2010 at 11:52 PM

RT @crankypm: Biz of Software and Women In Software ##prodmgmt http://bit.ly/aRfK0k. AND 50%+ of grads are now women-we will try to fix this

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17 Tim Johnson October 13, 2010 at 11:54 PM

RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4 but how to fix it?

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18 Nicole Reineke October 14, 2010 at 12:58 AM

RT @crankypm Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4 << Tell me about it. Its ridiculous.

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19 Joni Hoadley October 14, 2010 at 1:06 AM

RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software and Women In Software http://crankypm.com/2010/10/biz-software-women-s

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20 Don MacLennan October 14, 2010 at 1:30 AM

Kudos to CPM for taking one of the big issues head-on. The “frat house” culture comment resonated with me. In some respects, it doesn’t matter if it’s a symptom or a cause. Some percentage (high?) of otherwise qualified women are going to be deterred from joining such an environment.

I wonder if there is a corollary about high-tech women in larger companies where such cultures are toned-down or don’t exist. Have they gravitated to these larger companies instead? It can’t explain the overall decline, but perhaps start-ups are the most acute case of female flight.

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21 Jeff Smith October 14, 2010 at 1:41 AM

@datachick What do you think about this, percentage of women in IT going down? http://bit.ly/aN16Te

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22 Jeff Smith October 14, 2010 at 1:43 AM

@crankypm I think you hit the nail on the head with the frat house environment http://bit.ly/aN16Te

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23 Paul Walsh October 14, 2010 at 3:11 AM

Very interesting observations.

I don’t have any conclusions either but you would have thought that software startups would actually *suit* anyone, male or female, who needed flexible hours for juggling family, etc. Not every moment of every day in StartupWorld is glorious, but at least those hours spent in endless pointless meetings and the commute from a distant workplace might be reduced.

I think the root is one of proportional sampling – there just aren’t enough women coming through from engineering and computer science degree courses and that gets reflected in the stats of who does software startups. All things considered, the gender make-up of software engineering hasn’t changed much (at all?) since the 80s. So when the software companies are hiring, the cultures they try to offer are mimicking what they find in colleges i.e. they are not *causing* the problem, just perpetuating it.

And it isn’t just women who are alienated by the ‘frat house’. You could have re-written this article from a “it’s all *young* white males” perspective and made a lot of the same points. Doesn’t bother me much, but a lot of ‘em are also *wealthy background* young white males too.

A couple of days back I read a blog on hiring open source developers (http://bit.ly/9HRg3w) that opened: “But do you really want to hire someone who spends their time exchanging flames with members of their own community in public forums? Someone who greets newcomers with “I have forwarded your question to /dev/null, thanks” and other RTFM answers?”.

Kinda funny (and do read the rest of the piece) but it captures the macho bragging of geek culture that many women I know find extremely boring and pointless.

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24 Steve Wilkinson October 14, 2010 at 5:08 AM

In some ways, it’s even worse over here in the UK. Try as we might, in my last start-up we couldn’t find female developers to join the dev team whereas we had no trouble recruiting male developers. On the flip side, I was running product management and I pretty much only employed woman – often the female candidates were of a higher standard and turned out to be much better at the job. (Dangerous generalisation, I know).

Personally I think it is something to do with sociability – programming is fairly anti-social and most woman are pretty social animals…

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25 Annu Augustine October 14, 2010 at 6:04 AM

Interesting article on women in software by crankypm http://crankypm.com/2010/10/biz-software-women-software
#prodmgmt

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26 JohnO October 14, 2010 at 6:20 AM

Women aren’t in computing fields because whatever those fields value are not what women value. Simple. Finding out what women value (being a guy, I have no freaking clue) is step 1.

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27 The Cranky Product Manager October 14, 2010 at 7:27 AM

You are so right! Because women all value the same thing!

Achieving world peace is simple too. Having everyone agree to just get along is step 1.

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28 Saeed Khan October 14, 2010 at 6:43 AM

Cranky,

Great set of observations. My experience is that while the # of women working as software engineers is low (and may in fact be declining), there are a lot of women in related areas, such as QA, Technical Writing (dominated by women), technical support, product management, product marketing and marketing in general.

Those at the top though tend to be men and I’ve definitely seen a form of male tribalism — the boss tends to hire people he knows or people like him which tend to be men. Women on the other hand — and I once worked in a company where 2/3 of the SR. execs were women — can’t get away with that.

BTW, I think the comments by Steve Johnson’s comment is spot on. There is a big systematic problem that starts very early in the education process. A girl or young woman with a technical bent has to overcome a lot of social pressure to pursue a science or engineering field of study. My graduating physics class (oh so many years ago) was 95% male. More recently, my 12 year old daughter was the only girl on her school’s Lego Robotics team. And there were very few girls on other school teams as well.

Saeed

It’s definitely a topic worth

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29 Ben Rees October 14, 2010 at 6:50 AM

RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt
http://ow.ly/2Taf4

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30 Neil Davidson October 14, 2010 at 7:01 AM

RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4

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31 Vikrama Dhiman October 14, 2010 at 7:43 AM

RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software and Women In Software http://crankypm.com/2010/10/biz-software-women-s

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32 Tim Johnson October 14, 2010 at 9:32 AM

Okay, so why have several women retweeted this blog and NOT commented on it? All the commenters are guys.

This is a serious topic, not only for women in product management, but for women in tech (oh, heck, for women in the work force). Top earning years are 30-40, which also are most common years for child bearing. Do you take most of the decade off to have a couple children or 12 weeks and struggle with “balance”, guilt, career impediments, etc.? A different structure for companies and working would go a long way towards solving this.

Then there’s the problem of getting young girls back into hard sciences. Adrian suggested the advancement of consumer tech may drive more interest. Judging from the number of girls at the Santa Cruz County math contest the last two years (half or more), there’s plenty of girls good at math. Retaining their interest is the key.

But I’d still like to hear other women wade in on this.

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33 Lauren Hoernlein October 14, 2010 at 9:42 AM

I can’t believe you were there and I missed you (or maybe I didn’t?)! I went to BoS last year because I found out about it reading your blog, and was disappointed you couldn’t be there. Since this was my second year, I wasn’t surprised to be surrounded by white guys.

My observation is that the larger the company, the more women. So, for a conference for start-ups, you’re going to see way fewer women than at, say, an IBM office. My theory is that start-ups tend to start with just a few programmers, which are mostly men. They initially cover the other jobs that tend to have more women (technical writing, product and project management, marketing, etc.), and only when companies get to a size where they need to hire specialized people do you start seeing women join. When I started as a tech writer at IBM, I had five levels of female managers. When I joined a small software company, I was the first woman in the engineering department. I also think that women running businesses tend to have more service-oriented businesses like consulting or freelancing, so they aren’t going to be acquired or IPO and become millionaires, and then be invited to give a talk at this conference.

The latest A List Apart survey shows these results: 12.8% women in 2-5 person businesses, 18.4% self-employed, and 22.1% women in 3000+ businesses.
(http://aneventapart.com/alasurvey2009/03.html)

As for the lack of non-white guys, I think it’s because most of the attendees are from the Midwest, Europe, Australia, and other places that are way more white than the Bay Area. Why Silicon Valley isn’t showing up in force at this conference is another interesting question.

I love the conference, but I’d really love to see more diversity of speakers and attendees too!

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34 Mark Littlewood October 14, 2010 at 10:09 AM

I enjoyed your post and made a similar observation, albeit somewhat less seriously… http://thebln.com/2010/10/you-know-you-are-at-a-geek-conference-when/

You might have a point about Frat House Culture but actually for every Frat Software House I think there are more that have well developed cultures that are open and welcoming to women. Redgate Software in Cambridge is a great example of a company with a very distinctive culture that includes Foosball (I think we call it Table Football in England), and a table tennis/ping pong table. I don’t think you could describe their culture as frat boy. The last couple of times I have been there women have been dominating the ping pong table.

I think you are being unfair on Scott from Atlassian. He specifically talked about beer being a great way of guerilla marketing – http://thebln.com/2010/10/scot-farquhar-business-of-software-10-commandments-of-startups/ I think that shows he knows his market, when it comes to trade shows. The ‘bonding stuff’ that they were doing felt much more considered and entertaining.

I wish there had been more female speakers, Youngme Moon was awesome. She was different. I would have loved to have heard you too – I think you were going to speak at one point? The more intelligent, public, female role models there are in the industry the better.

Just an observation to finish. A lot of industries spend time wondering why there are so few females and talking about how this balance can be addressed. Whether this imbalance is down to unwelcoming work environments, frat house cultures or something else is a moot point. Whether this is always a bad thing is sometimes questionable.

Perhaps the population as a whole of males and females is different – whether for biological, cultural, social reasons. Here are the numbers published by the UK government for one particular ‘industry’.

Any idea what the industry is?

Men: 81,062
Women:4,263
Total: 85,325

Guess before you look at the answer at the bottom of the comment…

This is the current prison population of the UK.

Maybe developers and entrepreneurs have more in common with criminals than they might think…

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35 The Cranky Product Manager November 5, 2010 at 1:13 PM

The Cranky Product Manager is not sure that she was being unfair to Scott from Atlassian. His talk DEFINITELY espoused that frat house vibe. Beer was mentioned quite a few times, not just in the context of marketing for trade shows. For his discussion of business models, he put up a slide of a bunch of scantily (skankily?) clad fashion models even though it was absolutely peripheral to the content, save the word “model”. And then the whole scavenger hunt thing.

It seems that, often, the purveyors of frat house culture are so embroiled in it that they do not realize that the majority of people their company will employ (women, minorities, and people over 28) don’t necessarily share these ideas of “fun.”

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36 Sheri October 14, 2010 at 10:10 AM

On the mark. RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software & Women In Software http://bit.ly/aN16Te

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37 Linda October 14, 2010 at 10:12 AM

Great post. I had never considered the “frat house” culture theory, but it does ring true. As some others have said, the gender gap seems wider for programming than other tech disciplines that may fit with other degrees (my background is economics and I’m currently in the PM discipline).

I’ve read some other studies on gender gaps in schooling and there are some findings that show girls are discouraged, unintentionally, from math and science from an early age by teachers (mostly women) who themselves display a lack of confidence or fear of math and science.

I think there is also a stigma about being a “nerdy” female. If you are a nerdy male, you still have a large circle of nerdy male culture to fit in with. There isn’t much of a nerdy girl culture to embrace when you reach those pivotal teenage and early 20s years where identity and aptitude come together to shape your adult life and personality.

Finally, I think you and other commenters nailed the issue of flexible schedules and options for working parents. I’m fortunate that my husband will be willing and able to stay at home when we have children (which will be soon) since I’m the more career-focused person in our relationship. While some start-ups may offer the flexibility, they also require many more hours and offer very little when it comes to job security and benefits. Most parents would be unwilling to risk that. And since most startups and tech companies are already dominate by young men, there isn’t much sympathy for the needs of working parents, which breeds resentment when a nursing mom requests a private room for pumping milk or someone wants to leave early to watch their kid’s game.

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38 Paul Walsh October 14, 2010 at 10:13 AM

RT @crankypm: #prodmgmt – New Cranky Blog Post! : Biz of Software and Women In Software http://crankypm.com/2010/10/biz-software-women-s

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39 Torrie Adams Graeff October 14, 2010 at 12:35 PM

RT @NeilDavidson RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4

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40 Matthew Glidden October 14, 2010 at 12:36 PM

Thanks for the write-up, Cranky.

Your article uses “frat house” for common startup culture. What do you think of “casual” instead? Ditching arranged desks, professional dress, diplomas, and 9-to-5 shifts gives folks an alternative to typical offices, which some really want.

As an occasional visitor to Hubspot, it seems like Dharmesh keeps the temperature right. It’s easy to find some free beer or a game of foosball, but those perks feel peripheral to their vibrant, competent employees.

If you interviewed with Dharmesh, would you focus on his ideas and the buzz from other employees? Or feel put off because they throw office parties and have a competitive foosball ladder?

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41 The Cranky Product Manager October 15, 2010 at 8:55 PM

Well, given that the Cranky Product Manager has worked with LOTS of software startups, it is a given that she focuses on the IDEAS and the VISION. Otherwise she would have left this industry a long time ago and perhaps never have entered it. She’s willing to look past the macho-yet-infantile frat house culture in many of these instances.

Clearly she is willing to put up with ALOT. Once she was on an important phone call with a customer while Nerf projectiles were being shot all around her. This s@#$ doesn’t even go on at the Cranky Kid’s preschool, yet it does at work!

But remember, the CPM is ALREADY in the industry and staying. What about all the brilliant women who never even enter the industry, or who depart too early. So her opinion does not really matter here.

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42 SoftwareVerify October 14, 2010 at 1:04 PM

RT @NeilDavidson: RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4

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43 Sohail Somani October 14, 2010 at 1:23 PM

Great post about demographics in software (and other things): http://bit.ly/aoNwvt

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44 Elizabeth Kessick October 14, 2010 at 2:21 PM

the @crankypm is particularly good today on why there's a lack of women in the software industry: http://bit.ly/aN16Te – sad but true.

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45 Skrud October 14, 2010 at 2:35 PM

Great article by @crankypm about women in software: http://j.mp/dBwfaQ

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46 Stacey Browning October 14, 2010 at 3:33 PM

So I’m an extraverted woman responsible for IT and product strategy for my company. I loved the conference, but not for the networking. I did not find the mostly male, mostly introverted crowd approachable at all – with a few exceptions. In fact, I tried inviting myself to dinner with a few groups, only to be rebuffed in every instance. I might suggest to the men to be more self-aware and inclusive of anyone different than themselves. You never know what great big idea or opportunity you could be missing.

PS: I actually found the women equally inward – I only really talked to one who was a delight (Betsy)…hmmm was that you cranky pm? Actually I wished I would have known you were there so I could have spent my mostly solo time playing my own version of Clue, observing in the corner calculating your real identity among the 25 of so of us women there.

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47 The Cranky Product Manager October 14, 2010 at 5:32 PM

The Cranky PM considered “live blogging/tweeting” or whatever from the conference, but as soon as she showed up and saw the lack women she scrapped that idea. Way too easy to be found out. I kept a really low profile at the conference and didn’t social much because
1) I am naturally an introvert and shy (although I fake being an extrovert at work)
2) I wanted to spend as much time with the CrankyKid, who made the trip to Boston with me.
3) I knew I’d write this post and a few others. So I aimed to be as forgettable as possible.

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48 Steve Johnson October 18, 2010 at 12:19 PM

Ah, Cranky. You can be incognito but never forgettable.

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49 Yaël Levey October 14, 2010 at 4:26 PM

RT @Izabel_blue: the @crankypm on why there's a lack of women in the software industry: http://bit.ly/aN16Te – sad but true.

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50 Benjamin Baril October 14, 2010 at 4:46 PM

RT @skrud: Great article by @crankypm about women in software: http://j.mp/dBwfaQ

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51 CompSci Woman October 14, 2010 at 4:54 PM

Article by @crankypm about women in software: http://j.mp/dBwfaQ /via @skrud

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52 Cate Huston October 14, 2010 at 4:55 PM

RT @compsciwoman: Article by @crankypm about women in software: http://j.mp/dBwfaQ /via @skrud

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53 Cambridge AWiSE October 14, 2010 at 5:52 PM

RT @crankypm: New Cranky Blog Post! : Biz of Software 2010 and Women In Software #bos2010 #prodmgmt http://ow.ly/2Taf4

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54 WISE uOttawa October 14, 2010 at 9:37 PM

RT @compsciwoman: Article by @crankypm about women in software: http://j.mp/dBwfaQ /via @skrud

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55 Linda Merrick October 15, 2010 at 5:13 PM

Hi Cranky,
Another datapoint to add to the discussion. At our University of Washington Software Product Management program, we have seen declining numbers of women enrolling since about 2004. Prior to that, we had about 40-45% women enrolling. I think we hit bottom at 15%.

And this year, we are back to nearly 50%!

No clue as to why, unfortunately. Hope it’s the start of a positive trend.

I also used to volunteer to speak at career days in local high schools about women in tech, only to find the guys sitting in the front row asking all the questions, and girls in back- silent.

My own daughter avoided computers like crazy growing up because to be considered geeky was nearly fatal. Now, in her early 30′s, she’s quite tech-savvy.

My conclusion: We need geeky Barbie dolls, asap!

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56 Lisa K. Wells October 16, 2010 at 1:56 AM

Frustrated at not meeting @crankypm at Biz of Sw 2010. Great new blog on Women In Software tho! #bos2010 #prodmgmt http://ow.ly/2Taf4

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57 Justin October 18, 2010 at 6:05 AM

Another possible viewpoint on the prevalence of frat house culture in startups. From a business perspective, the subset of employees that might find this culture attractive (young, single males come to mind) are also probably on the lower end of the spectrum in terms of salary and fringe benefits, and also willing to work longer hours and put in more time for that lower salary. In addition, these “benefits” of beer, games, etc. are fairly cheap to employ when compared to other more substantial benefit packages and may encourage employees to spend more time at the office, work late, come in on weekends, etc. I suspect that this may be more of a ploy for the bootstrapper to maximize productivity on a tight budget.

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58 Rich Mironov October 18, 2010 at 11:45 AM

And perhaps not every single young male techie fits our narrow frat concept of fun. Beer, ropes courses and endless discussions of local sports? Never been my cup of tea (um, pitcher of margaritas).

We all suspect that women are smarter. At least I do. Maybe they are quietly going where they feel less unwanted. (Not just doctors and lawyers, but candidates for national office…)

Some years back, I decided that every time my boss voiced a sports analogy (“we can only have one quarterback”), I’d reply with cooking version. (“too many cooks in the kitchen…”). This was entirely an effort to make my staff feel less disenfranchised: a tremendously talented group of women, non-sports-fans, parents and “my weekend isn’t for corporate ropes courses” folks.

Let’s own our prejudices and look for ways to make the workplace more inclusive. Although I’m hoping to retire before my whip-smart daughter is running whatever company might still employ me…

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59 Rich Mironov October 18, 2010 at 5:12 PM

RT @compsciwoman: Article by @crankypm about women in software: http://j.mp/dBwfaQ /via @skrud

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60 Nancy Frishberg October 18, 2010 at 6:14 PM

Appreciate report from Biz of SW 2010 (Boston) by @crankypm via @richmironov http://crankypm.com/2010/10/biz-software-women-software/

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61 Veteran But Not Grizzled October 19, 2010 at 7:31 AM

Another reason why women don’t go into software engineering is that it just isn’t the sure path to riches and glory that it used to be in Silicon Valley’s salad days. I worked at one of the powerhouses of the industry for many years until the layoffs started. One department I supported laid off all of the women in the first round, plus miscellaneous “misfit” guys whom the boss never liked. Middle-aged women walk around this industry with targets painted on their foreheads. Young women have too much sense to follow.

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62 The Cranky Product Manager December 2, 2010 at 1:49 AM

Yeah, that happened to the Cranky PM too. The dot-com crash happened, and in the first round 12 of 60 employees were let go. 10 were women (including the Cranky PM). Of the remaining 50 employees, only 2 were female – the office manager and the company’s sole user experience designer.

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63 Fabricio Azor October 19, 2010 at 11:35 AM

BIZ DE SOFTWARE 2010, AS MULHERES EM SOFTWARE HOUSE & FRAT "CULTURA" – As pessoas eram na maioria técnicos… http://bit.ly/aN16Te

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