One benefit from posting nearly 200 articles over the years is that republishing an old post gives the Cranky Product Manager the opportunity to laze about in her PJs and eat bon bons while watching the latest episode of Hoarders.
Here’s an oldie (but hopefully a goodie), from November 2006. (Interesting to see how the writing style has changed over time. The crankiness, however, has not changed one bit.)
———————
“The most challenging thing about product management is that you have all the responsibility but none of the authority,” the job candidate said. Quite satisfied with his answer to the Cranky Product Manager’s stock interview question, the candidate flashed her a knowing, gleaming white smile. That was the signal. The Cranky Product Manager was supposed to epileptically shake her head in agreement and, at last, connect with the candidate.
No such luck. Instead, she rolled her eyes… Not the best manners for an interviewer, but seeing as the Cranky Product Manager is not exactly a, well, refined individual, she had no control over her clichéd response to his clichéd answer. The Cranky Product Manager already heard two other candidates spin the same old tired yarn that morning. In fact, she read a version of that I’m-a-powerless-product-manager-woe-is-me tale on at least one other blog that week.
But worse than trite, overused and unoriginal, this sentiment — universally shared by the world’s lamest and whiniest product managers, and even by some of the good ones — is way too self-congratulatory and is just plain wrong.
Yes, as a product manager, you are indeed responsible. Your job is to corral and coordinate the hoards of Code Boys/Grrls, QA Drones, Marketing “Geniuses”, SalesDroids, Professional Services Slaves, support engineers, writers, finance weenies, and more — the entire cast of characters needed to successfully bring kick-ass products to market.
And, yes, as a product manager, it is true that you rarely have authority. No one (except maybe a few junior product managers) reports to you. You can’t fire people for not taking your orders.
But here’s the thing… SO WHAT!? So these people don’t report to you. So they don’t have to respect your au-thor-i-tah. Big frakin’ DEAL! If they DID report to you, do you honestly think your job would be any easier? Do you think they’d magically start listening to you and doing what you say?
Last time the Cranky Product Manager checked, high tech product folk, no matter what their job functions, were not minimum wage workers. As intellect workers, high tech-ians don’t do anything just because their bosses command it.
Nope. Those damn independent thinkers need to be persuaded. They need to buy into the plan and then they act. Sure, sure, those folks might occasionally placate the powers-that-be by half-heartedly lying there, closing their eyes, and thinking of England. But that kind of soulless attempt to merely get the boss off, uh, your back… well, it’s usually worse than no attempt at all.
So, in this respect, those other “real” managers — and by “real” I mean managers who officially manage people — have just as tough a job as product managers. Probably tougher. People managers must ALSO corral and coordinate their people, and get them to do things that they wouldn’t normally consider if left to their own devices. Like product managers, they legitimately do so ONLY by persuading and inspiring. NOT by fear nor the unspoken threat of bad performance reviews or firings. NOT by flexing their so-called “authority.”
In fact, as someone experienced in both people and product management, let the Cranky Product Manager assure you that the only effective difference between a manager with “authority” and a manager without is that with authority comes a lot of tedious crap: paperwork galore, performance reviews ad nauseam, mind-numbing sexual harassment seminars, and — most dishearteningly — the occasional hell of laying off a subordinate who does a great job .
So, whiney product managers of the world, STOP bitching about “all the responsibility with none of the authority” right now. Get out of your minimum-wage-oriented headset and recognize that official authority is irrelevant to anyone in high tech companies. Instead consider, even if briefly, that your difficulty in getting others to follow your lead might be because your arguments are not compelling.
Or maybe, just maybe, they don’t listen because they know you think of them as minions who are motivated by fear.
In other words, maybe you’re a jerk.






{ 14 comments… read them below or add one }
Cranky,
A subject near and dear to my heart. As a Product Marketing “Genius” and Channel Sales Droid for most of my career, I’ve been faced with the same challenge. I call it “getting people to work for me who don’t work for me.” And with channel sales, the people you want to work for you don’t have the same logo on their business cards.
People work for you and with you because they agree with you on the value of doing so. Great post then and now!
In other words, if everyone around you thinks your idea is retarded, the problem just might be you.
Ellen,
Put another way: If you are able to remain calm and collected while everyone else around you is panicking, perhaps you don’t fully understand the situation.
RT @crankypm: Cranky blog post From the Archives – Responsibility Without Authority. http://ht.ly/352he #prodmgmt Valuable then & now
From the Archives:That "All the Responsibility, None of the Authority" Saying – http://bit.ly/cmkYeN
RT @crankypm: From the Archives: That "All the Responsibility, None of the Authority" Saying ##prodmgmt http://bit.ly/aOEcbn
Bravo – well said.
True ‘authority’ comes from respect and leadership – not from reporting lines. This goes for all kinds of managers.
From the Archives: That “All the Responsibility, None of the Authority” Saying http://bit.ly/9iuqbO
Authority is not just about having people report to you and “take your orders”. Authority is being given control over the resources necessary to complete a mission.
If I get a $20M budget approved to complete a project, I don’t want to have to get 15 signatures for every P.O. issued against that budget. You approved the budget. You are paying me well to manage it. If you don’t trust me to spend it, either hire someone you do trust or do it yourself.
Similarly: if you’re asking me to build a house in 6 weeks and you give me 5 pieces of wood and 20 nails, don’t be surprised when I fail.
Certainly, even if you have direct reports, they will not be productive if you can’t win hearts and minds. That said, authority is more than aligning people — its the ability to expend all resources (time, $$, material) to achieve the objective WITHOUT being micro-managed.
Having been in roles where I had authority and roles where I don’t, I can tell you that authority is overrated. If you have to use your authority in order to get people to do what you want, you’ve already lost. It’s naive and tempting to think that if only you could use your authority — FORCE people to do what you want — that your life would be easier. Wrong. It will be a disaster. If you can’t persuade people that your proposal is the right thing to do, they won’t do it … authority or not. If you’re in a position of authority they’ll just undermine you subtly instead of overtly.
I tend to agree 90% of influence comes without authority and a bad leader that has formal authority will fail. However, all else equal, I’d rather have authority than not. I get your point, but I can’t quite come to the “authority is 100% tedious crap” camp ;-)
FWIW, I wrote a related post this week with some thoughts about “managing diagonally”, influencing business owners without authority. http://bit.ly/cPtgvp
"authority is irrelevant to anyone in high tech companies" http://bit.ly/bKg42r by @crankypm
All the Responsibility, None of the Authority http://dld.bz/668K
RT @crankypm: From the Archives: That "All the Responsibility, None of the Authority" Saying ##prodmgmt http://bit.ly/aOEcbn