- Market Interviews GONE BAD: Too Vested To Listen

Ever wonder why so many startup entrepreneurs put out misguided and doomed products, EVEN AFTER attempting to take four steps toward an epiphany and drinking the “Lean Startup” Kool-Aid?

Market Interviews Gone BAD: Too Vested To Listen

****Face Palm****

Alas, the Cranky Product Manager has witnessed similar “attempts” at market validation too many times to count. Maybe they could use some help from a real product manager.

  • Geoffrey Anderson

    Shazzam, and the Cranky one is back.

    And an insightful post as well. Validation is hard, even harder is avoiding confirmation bias. And all too often you are cheating and not talking to a true “target customer”. Three strikes before you even ask the first question.

  • http://twitter.com/ProductCampSV/status/419240272661213184/ @ProductCampSV

    The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ http://t.co/BnSwriGcmM #productmanagement

  • http://twitter.com/johnpeltier/status/419240651918934016/ @johnpeltier

    RT @ProductCampSV: The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ http://t.co/I14CaBUne3 #prodmgmt

  • http://twitter.com/crankypm/status/419244613929402368/ @crankypm

    The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/JgjYI2r58l #prodmgmt

  • http://twitter.com/DrMEKelly_DUQU/status/419263275574902785/ @DrMEKelly_DUQU

    #MK476 #NPD3 MT@johnpeltier: MT @ProductCampSV “Market Interviews GONE BAD, Part 1″ http://t.co/lPAisWeTMH

  • http://twitter.com/vivekv/status/419278736429576192/ @vivekv

    RT @crankypm: The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/JgjYI2r58l #p…

  • http://twitter.com/BreSwim/status/419285639700307969/ @BreSwim

    RT @crankypm: The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/JgjYI2r58l #p…

  • http://twitter.com/rapidinfluence/status/419325110278168576/ @rapidinfluence

    The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ | http://t.co/GEvlJNw8IU

  • http://twitter.com/markbsigler/status/419462851372539904/ @markbsigler

    “The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ http://t.co/do14v1JiID

  • http://twitter.com/product_anon/status/419793091437273088/ @product_anon

    RT @crankypm: The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/kGTQbLQp6v

  • Upstreamer

    Can I add that another misnomer created by 4-Steps and Lean Startup dogma is promotion of the practice of conducting customer research AFTER a new product concept is created. It seems like Blank and Ries are completely unfamiliar with the process of uncovering unmet needs BEFORE a product concept is created and then designing the product to address the unmet needs.

  • http://twitter.com/jimsemick/status/419951856031260673/ @jimsemick

    This happens more often than you think
    http://t.co/tZYsibAb3X
    @crankypm I’m glad you’re back.

  • http://twitter.com/specialLi1972/status/420191231704973312/ @specialLi1972

    RT @crankypm: The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/JgjYI2r58l #p…

  • http://blog.cauvin.org Roger L. Cauvin

    Yeah, asking hypothetical questions is number 4 on my list of top prospect interview mistakes, but even many product managers still do it. Enlightened product managers and lean startup practitioners know that customer development and experiments should focus on understanding actual behavior of prospects. And in the spirit of Karl Popper, seek falsification, not validation.

    Your graphic says it powerfully and concisely. Good to have you back.

  • http://twitter.com/nbobbin/status/420230025733222400/ @nbobbin

    Welcome back @crankypm http://t.co/X6gdFrkZCM. Your snarkiness has been missed. #prodmgmt

  • Stephen

    I knew a guy that was working on a service offering for restaurants and he validated his project because when he asked restaurateurs (while eating there) they were all very positive. I tried to convince him that if they were willing to comp your food to be in your beta, then you can trust it otherwise only really listen to those who would give you some criticism. Sufficient to say, he completely disagree and still hasn’t made any money.

    People are busy and almost all of us have learned the quickest nice way to get out of a conversion is to just agree. No one cares to give you their attention. I would be more confident not changing product concept having listen to a ‘generous skeptic‘ than a chorus of nothing but glowing reviews.

  • http://twitter.com/FrancesSneddon/status/420677892935524353/ @FrancesSneddon

    This made me laugh! Product Market Interviews GONE BAD from @crankypm #leanstartup http://t.co/DHGzAzuYCM

  • http://twitter.com/mlharper/status/420963429894336512/ @mlharper

    The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ http://t.co/w6VAedUeIf

  • http://twitter.com/SequentLearning/status/423946720356352000/ @SequentLearning

    RT @crankypm: The Cranky Product Manager blog is back… presenting a comic, “Market Interviews GONE BAD, Part 1″ http://t.co/JgjYI2r58l #p…

  • http://twitter.com/d8a_driven/status/429279256305090561/ @d8a_driven

    The Cranky Product Manager is Back! http://t.co/R6va14XaGs

  • http://twitter.com/d8a_driven Bruce McCarthy (@d8a_driven)

    Lord help the entrepreneur…

  • http://oidarapp.com Rajiv

    Great sketch so true for so many !!!

  • http://twitter.com/jel8888/status/504543627566018560/ @jel8888

    The Cranky Product Manager is Back…. Presenting “Market Interviews GONE BAD, Part 1″ http://t.co/QyUcifKS0u via @crankypm