Common Product Management Fuck-Ups That Strike Even the Experienced

Common Product Management Fuck-Ups That Strike Even the Experienced

  1. Acting like a Requirements Monkey.
  2. Punting on strategy.
  3. Not focusing on a particular target market.
  4. Not meeting with enough customers often enough.
  5. Not meeting with prospects and non-customers often enough.
  6. Not truly understanding the real problems faced by your target market.
  7. Hearing only what you want to hear.
  8. Being afraid to draw pictures.
  9. Writing a Magnum Opus of a requirements doc or strategy doc, primarily to cover your ass.
  10. Forgetting to incorporate features into your product that help you measure success or failure, and thereby improve over time.
  11. Going along with a development process that can't adjust when faced with negative market feedback
  12. Becoming Development's Co-Dependent, and having them come to you about the placement of every freakin' pixel.
  13. Allowing a piece of shit to ship.
  14. Making the product hard to buy or up-edition.
  15. Thinking that landing reference customers for a new product/release is someone else's job.
  16. Letting the release treadmill create a "boat anchor" editioning and pricing situation.
  17. Assuming that everyone that stands in your way is an asshole or a political player.
  18. Neglecting to spend the time building rapport and credibility with engineers.

55 comments

  1. CASCAiD - SK, Product Manager

    Hi Cranky

    Love the list and I hope someone produces a nice printable version! I’m new-ish to this game, have to constantly battle against becoming “the requirements monkey” and having the list up will help me manage the expectations of others!

    I have checked the rest of your blog and I can’t find reference to the “boat anchor” you mention in point 16 – would you mind elaborating for me please?

    Thanks ever so much

    Simon

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