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Marketing

The Cranky Product Manager bitchslaps the Cranky Marketer

April 15, 2009

OK, so the Cranky Product Manager has been a big lazy pants lately.  No posts for over 10 days and then relying on guest posts for the past few weeks.  What can she say?  She’s drowning under a pile of work, dealing with her frakin’ taxes (which were WICKED complicated this year), and adjusting to [...]

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Guest Post: The Cranky Sales Engineer on how to get R-E-S-P-E-C-T

March 30, 2009

The Cranky Sales Engineer has been truly touched by the tales of abuse heaped upon his brethren in Marketing (see the Cranky Marketer Posts).  Sitting among a din of the kind of violin music that must surely accompany such tales of woe, the Cranky Sales Engineer helps in the only way he can.  So, to [...]

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Guest Post: The Cranky Marketer Goes Off – Part Deux

March 26, 2009

The Cranky Product Manager is SUPER LAZY these days. Once again, she’s letting someone else do the work – the Cranky Marketer – the dude/dudette in charge of Marketing at a B2B tech company. This is part TWO of three (see part one here). This post is a  longie but a goodie, so check it. [...]

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Guest Post: The Cranky Marketer Goes Off (Part 1)

March 23, 2009

Today we have a a delicious guest post from an anonymous CRANKY MARKETER.   Whooo hoooo.  Now be warned, this is Part ONE of a three part series.  And the Cranky Product Manager has not yet seen parts two or three. —————————————————– First of all, let me say I wasn’t always “cranky”. And in fact, those [...]

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Guest Post: The Cranky Sales Engineer Reports from the Front … of the Room

February 23, 2009

Despite the Cranky Sales Engineer’s best efforts to educate product managers in the proper way to train a Sales Engineer, he is now sitting towards the front of a large room being pummeled by wordy slides.  He has written this dispatch from the front, in hopes that product managers will understand the nature of the [...]

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Business Guys on Business Trips

January 19, 2009

Given that you are a reader of this blog, you probably appreciate snarky, embittered workplace humor. If so, you will enjoy Business Guys on Business Trips – it has COMICS!  Wow. You’ll like it even more if you’ve ever dealt with ad/creative agencies.  Enjoy….

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Divine Rules for Product Managers #3: On Helping the Press with Product Reviews

January 5, 2009

If a member of the press wants to review a product, the Product Marketing Manager shall assist by providing an Evaluation Guide. If thou does this according to THE SOFTWARE LORD’S wishes, the trade magazine just might run an article extolling to the world the virtues of your product. Keeping in mind the lower-than-expected IQ and [...]

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The Engineering VP Who Couldn’t “Get” Product Positioning

October 6, 2008

The Cranky Product Manager has taken up grinding her teeth once again.  It’s the frustration. From dealing with Development.  What is it this time?  Well, let the CPM explain. The Cranky PM is sure that most of her product management brethren are familiar with that oft-cited formula for a product positioning statement: For [target customer], [...]

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Confess Your Sins: Buzzword Abuse

August 5, 2008
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Marketing Geniuses & Marketing Fads

November 12, 2007
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